Federal-Mogul has introduced a new
comprehensive electronic communication platform that allows virtually any
web-enabled aftermarket customer to receive the latest news regarding the
company's products and programs and to access an extensive virtual library of
technical resources and other business-critical tools. The new system,
Federal-Mogul e360, is available at www.fme360.com.
"The FM e360 platform establishes
an important new benchmark for customer connectivity and support within the
North American aftermarket industry," said Jay Burkhart, senior vice
president, Federal-Mogul Global Aftermarket. "This single touch point
enables any distributor, front-line parts professional or service shop employee
to connect with the latest and best information tools covering every Federal-Mogul
product line. It also serves as a convenient portal through which users can
access our industry-leading electronic catalog and eCommerce systems."
The www.fme360.com ecosystem includes a continuous feed of news regarding Federal-Mogul
products and programs for the aftermarket. Users can also access real-time
information regarding product orders, manage their participation in promotional
programs, look up parts and tap into the company's ever-growing library of
technical information, including web-streaming diagnostic and repair videos,
data sheets, technical service bulletins and more.
"Not only does this system allow
customers to instantly connect with any of our brands, products, technical
tools and other services, but it also provides Federal-Mogul sales
professionals with all of the new resources they need to better support their
customers' businesses," Burkhart said.
"The new system features an open
architecture based on proven, practical technologies that help ensure
widespread adoption by customers at every level of the aftermarket," said
Brent Berman, manager of e-data and digital marketing, North America,
Federal-Mogul. "This is an open platform in the truest sense, and it
offers valuable business tools for any current or future Federal-Mogul
customer. We believe there is nothing else like it in our industry."
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