The thousands of NASCAR
Sprint Cup racing fans who have always wanted to ask driver Kevin Harvick a
question will now have the chance through an innovative monthly #ChampionChat
social media campaign that begins this Tuesday, January 10, at 7 p.m.
Harvick – driver of the No.
29 Budweiser Chevrolet and spokesperson for Federal-Mogul’s iconic Champion brand of
spark plugs, filters, wipers and performance chemical additives – will “chat”
live with fans for 30 minutes via the popular
TweetChat.com social
media website. To ask Harvick a question, participants simply need to visit
TweetChat.com and use the
#ChampionChat hashtag at the end of each message. Questions and answers will
also appear on the Champion brand’s @ChampionParts Twitter feed.
#ChampionChat sessions will
occur on the second Tuesday of each month in 2012.
In addition to the live
monthly chats, fans can submit questions to Harvick through the VYou.com
conversational video site via the #ChampionChat account. Harvick will
respond to several questions each month.
“The ChampionChats campaign
is a great way for racing fans and the millions of consumers who rely on
Champion products to interact with Kevin on a one-to-one basis,” said Jessica
Wynn, manager of brand strategy, North America, Federal-Mogul. “Participants
can learn about race preparation and strategy and the things he does outside of
the motorsports world.”
The Champion brand and its
red and black “bow tie” logo now represent an extensive portfolio of
“Performance Driven” technologies, including spark plugs; oil, air and cabin
air filters; wiper blades; and chemical additives for automotive, lawn and
garden, marine, motorcycle, ATV and other applications. These products are
available through thousands of retailers across North America.
To join a live ChampionChat
with Kevin Harvick, simply log on to TweetChat.com and ask your question using the #ChampionChat hashtag
at the end. The live feed will be available on TweetChat.com as well as
the Champion brand’s @ChampionParts Twitter feed. To post a video question for
Harvick, log on to VYou.com.
For more information about
Champion products and programs, visit www.AlwaysaChampion.com.