This August, JohnDow
Industries' Fuel Chief brand introduced its "Caddy For A Cause"
fundraising campaign for breast cancer research.
Originally intended to run
for five months, JDI contributed $10 to this research for every Fuel Chief Pro
25 - 25 Gallon Steel Gas Caddy sold during that period. Because of the
initiative’s success, JDI is extending the campaign for breast cancer research
throughout the entire year of 2012.
“We really did not know
what to expect when we introduced the campaign this last August, but the
response has been exceptional,” said Joe Dease, president. “We continue to see
‘Caddy For A Cause’ as a real vehicle that we can use as an organization to
help fight this dreaded disease.”
JDI will continue to
communicate the program with visibility through product packaging, JDI shirts,
trade shows, sales flyers, the JDI website, e-mail blasts, media releases, and
distributor and rep communications.
JDI’s FC-25GC Gas Caddy has achieved UL Listing
status while also complying with OSHA guidelines. JohnDow is the only
manufacturer in the U.S. with these safety credentials and is the largest
manufacturer of gas caddies in North America, according to the company.